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NASCAR Charms

The problem with licensing NASCAR products is that, for the most part, each driver is responsible for licensing their own name. Unlike the NFL, where a manufacturer can contract with the NFL corporate offices to license each teams name and logos, NASCAR can really only license the NASCAR name and the tracks.

Because of this, we do not see a lot of officially licensed Nascar Italian Charms. Procharms carries officially licensed charms from the following NASCAR drivers:

Mark Martin #6
Ryan Newman #12
Matt Kenseth # 17
Kurt Busch #97
Jeff Burton #99

According to the National Sales Manager at ProCharms, they also offer Jeff Gordon #24 and Jimmie Johnson #48.

We have seen quite a few Ebay retailers and others selling unofficial NASCAR Italian Charms. These typically are laser etched charms of the driver’s number as it can be more difficult for the drivers to argue that they have the right to a number, even though most of them are exact matches of the look of the number on the car.

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